Noble Website
Noble is a company that is revolutionizing the way online payments work. With design DAO, we've been working closely with them on both their products and marketing site. This is the latter.
Client
Noble
Type
UX/UI Design, Visual Identity
Year
2023-2025
Process
Expanding the brand
When Noble first approached us, their branding was extremely bare-bones. We expanded this into a cohesive brand system that is subtle, professional, and clean – designed to scale with the platform. Each product lives as a distinct branch within the same visual language, allowing Noble to grow without fragmenting its identity.
Keeping things simple
Noble is a highly sophisticated platform, and a key priority was shielding visitors from unnecessary complexity on the marketing site. Instead of foregrounding technical depth, we focused on what matters most to users: Products, features, and a proven track record. Technical concepts are only surfaced in the interactive architecture section, which is intentionally simplified and exploratory, making the system understandable even for more non-technical visitors.
Demo
Outcome
Noble has grown into a major player in the stable coin world. They have a very active and loyal fan base, which hard to maintain in the crypto world. They keep raking in very impressive usage numbers with their products and are expanding their product suite consistently.
