Noble Dollar
Noble Dollar is basically the counter product to a traditional savings account: Instead of the yield going mostly to your bank, you get the larger share, all while being backed by the US Treasury.
Client
Noble
Type
UX/UI Design, Visual Identity
Year
2024
Process
Creating a trustworthy sub-brand
The goal of the Noble Dollar visual identity was twofold: To feel like a natural extension of the core Noble brand, and to communicate trust, stability, and longevity. At Design DAO, we approached this by borrowing cues from printed currency – structure, restraint, and rhythm – paired with calm, grounding imagery like mountains and trees. Everything was wrapped in a light, approachable system that feels credible without becoming cold.
Combining marketing page and app
Many crypto products default to separating marketing pages and applications, often creating friction and context loss. For Noble Dollar, we deliberately merged both into a single experience. Marketing content – some of it interactive as well – lives alongside the app itself, allowing users to move seamlessly from understanding the product to using it, without a hard mental or navigational break.
Outcome
Noble Dollar was immediately well accepted in the stable coin world. At its peak, it had over $100M of total supply, and to this day, Millions of Dollars in yield have been paid out to users.
